When designing packaging, there are a few things that should be considered to meet the four following goals: attract the buyer, communicate your message quickly and effectively, establish a desire to have the product, and, ultimately, sell the product. Packaging should have enough of an impact to stand out from the competitors and Applied Ceramic Labelling (ACL) can help make that goal a reality. A great way to stand out amongst a sea of packaging with paper and shrink wrap labels is to print on glass bottles and jars! The glass bottle or jar is the canvas and the design boundaries associated with traditional labels are not as much of an issue. Businesses can use any color desired and even go the extra mile by applying effects like precious metals, glow in the dark, etc. This presents brands with a great opportunity to get creative and produce stand-out packaging that is sure to impress and persuade consumers to buy. In recent years, consumers have become more conscious of the negative impact that their purchases have on the environment. Consumers are actively changing their purchasing habits to reflect their environmentally-friendly values. Glass packaging that is free of single-use labeling is sure to stand out to eco-conscious buyers. Applied Ceramic Labelling (ACL) printed glass packaging is a very eco-friendly choice that fits the three Rs: recycle, reuse, reduce. Glass packaging can be recycled and reused multiple times which in turn ends up reducing its environmental impact. Many businesses including milk delivery services and craft breweries make reusing their glass bottles and jugs a part of their business model. For example, when milk gets delivered to customers, the milkman picks up the empty milk glass bottles from the previous delivery. The glass bottles are then brought back and are sterilized using specialized Glass Bottle Washing Equipment. Finally, the bottles are refilled with milk, are delivered and the cycle continues!